The Customer Service Apprenticeship and Foundation Apprenticeship in Wales respond to the employer need for high levels of customer service skills within a wide range of organisations. Customer service skills are transferable across sectors and can be applied to many job roles. The Apprenticeships are primarily aimed at individuals whose job role is dedicated to customer service as an occupation, for example Foundation Apprentices may be Customer Service Trainees, Assistants and Representatives/Agents, whilst Apprentices may be Customer Relationship Managers, Co-ordinators and Team Leaders.

Many employers also select the Customer Service Apprenticeships to complement an individual’s technical skills, for example Foundation Apprentices may also be Estate Agents, Nursery Nurses or Florists, etc; whilst Apprentices may be Care Assistants, Dispensing Assistants, Dental Nurses or Cinema Operatives, etc.

Roles in this framework are likely to fit into Standard Occupational Code (SOC): 72