Creative Industries have customarily relied on graduates to meet their higher skills needs. Following the success of the Creative & Digital Media Interactive Media Higher Apprenticeship in Wales, Advertising and Marketing Communications employers have developed a specialist framework to cover emerging needs: multi-platform working, project and business planning skills and creatives who understand traditional and digital advertising techniques.

This Level 4 Higher Apprenticeship, also provides progression routes and enables employers to access and develop talent from a more diverse workforce. Job roles covered by this framework include:

Creatives including digital roles;
Creative service;
Client service;
Advertising account executive.