Framework Details

Framework Title: Advertising and Marketing Communications ArchivedGo to current version
ID: FR03100
Level/s: 4
Issuing Authority: Screenskills
Issue Date: 22/12/2014

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Creative Industries have customarily relied on graduates to meet their higher skills needs. Following the success of the Creative & Digital Media Interactive Media Higher Apprenticeship in Wales, Advertising and Marketing Communications employers have developed a specialist framework to cover emerging needs: multi-platform working, project and business planning skills and creatives who understand traditional and digital advertising techniques.

This Level 4 Higher Apprenticeship, also provides progression routes and enables employers to access and develop talent from a more diverse workforce. Job roles covered by this framework include:

Creatives including digital roles;
Creative service;
Client service;
Advertising account executive.


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